Market Research strategy

Primary Research (Field)

Questionnaire 

Focus group - has got to be potential costumers 

Observation

Test Marketing

Secondary Research (Field)

Market research reports 

Trade journals 

Government statistics 

Sales 

Competitors

Choose two pieces of primary research I'm going to conduct

- Survey

- Test Marketing?

Choose one piece of secondary research

- Competitors

The survey - https://forms.gle/wB4u7yeRW5BFxtME8

Results

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