Route to Market strategy
To decide which sales route would be best for your business, you first need to consider:
Are you selling to consumers, other firms or the national/local government?
I am primarily selling to consumers as the consumers would mainly be the ones to watch the animations. Other firms might be as they may want to advertise their branding through our services and national local governments may not be interested in my business as they would already have what we offer (via their own marketing team).
Do your customers have to be actively persuaded to buy your product or do they need to buy it anyway?
No, they would necessarily need to be actively persuaded to buy my product as my product is a mixture between purchasing it for your own reasons or watching it for entertainment and by watching your own projects specifically can give us money in a less demanding way (through video monetisation or optional donations on pages). However, when it comes to client work, I do think we would have to be actively persuaded in order to grow as a business.
Are you selling a product or a service?
I will be selling a product as the animation will be the product on which I would produce.
Do your customers need to inspect your products before they buy them?
I think they should inspect our products before thinking of commissioning as they might want something that we don’t offer but by looking through our website, which would give detailed but simple information on the process of the animations and what we offer as a whole. Though, when watching our own, not client linked projects then there’s no need to inspect as you are just watching the video, not purchasing it in any way of form.
Will customers see your product or service as a major purchase, a mid-range purchase or an incidental purchase?
Customers would see our products as a mid-range purchase as it is important to have the highest quality possible for any customers or clients but cheap enough to be accessible for almost any other businesses/customers, as inexpensive products would equal to more customers but we would try not to be an incidental purchase as if it’s too cheap then we can’t profit from it properly and it would be little income for everyone working here.
Where are you primarily targeting your product or service – locally, regionally, nationally or internationally?
I’m primarily reaching locally since I want it to keep as a local brand and business but as a whole for products we produce, I would like it to reach locally, regionally, nationally and internationally as the more clients we get, the more reach we can get, primarily in budget which can then go to producing our own content. If we just kept locally when it comes, then I don’t think income would be so big.
Does the product or service need to be installed or fitted at the customer’s premises?
These answers should influence your route to market. Selling a product may be easier to do through a third party, whereas you might need to sell your service directly to a customer. If your consumers need to see, feel or touch your product to consider purchasing, online sales won’t be right for you. Whatever you think at this stage, the crucial starting point is your consumer.
Are you selling to consumers, other firms or the national/local government?
I am primarily selling to consumers as the consumers would mainly be the ones to watch the animations. Other firms might be as they may want to advertise their branding through our services and national local governments may not be interested in my business as they would already have what we offer (via their own marketing team).
Do your customers have to be actively persuaded to buy your product or do they need to buy it anyway?
No, they would necessarily need to be actively persuaded to buy my product as my product is a mixture between purchasing it for your own reasons or watching it for entertainment and by watching your own projects specifically can give us money in a less demanding way (through video monetisation or optional donations on pages). However, when it comes to client work, I do think we would have to be actively persuaded in order to grow as a business.
Are you selling a product or a service?
I will be selling a product as the animation will be the product on which I would produce.
Do your customers need to inspect your products before they buy them?
I think they should inspect our products before thinking of commissioning as they might want something that we don’t offer but by looking through our website, which would give detailed but simple information on the process of the animations and what we offer as a whole. Though, when watching our own, not client linked projects then there’s no need to inspect as you are just watching the video, not purchasing it in any way of form.
Will customers see your product or service as a major purchase, a mid-range purchase or an incidental purchase?
Customers would see our products as a mid-range purchase as it is important to have the highest quality possible for any customers or clients but cheap enough to be accessible for almost any other businesses/customers, as inexpensive products would equal to more customers but we would try not to be an incidental purchase as if it’s too cheap then we can’t profit from it properly and it would be little income for everyone working here.
Where are you primarily targeting your product or service – locally, regionally, nationally or internationally?
I’m primarily reaching locally since I want it to keep as a local brand and business but as a whole for products we produce, I would like it to reach locally, regionally, nationally and internationally as the more clients we get, the more reach we can get, primarily in budget which can then go to producing our own content. If we just kept locally when it comes, then I don’t think income would be so big.
Does the product or service need to be installed or fitted at the customer’s premises?
These answers should influence your route to market. Selling a product may be easier to do through a third party, whereas you might need to sell your service directly to a customer. If your consumers need to see, feel or touch your product to consider purchasing, online sales won’t be right for you. Whatever you think at this stage, the crucial starting point is your consumer.
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