Original Concept Some notes I made during the process of making this concept Soft and simple logo Red for youth, teaching possibly younger people Purple border for representing creativity Blue for trusting the company for the teachings Circles equal commitment as we will commit to hitting our most desired roles/projects. Circle represents a ball which is commonly used as a starting point for animation Two characters, young and older. To show off that we will teach you the work behind animation. Animation reference in the bubble. Speech bubble might be removed, or same colour as Animystery logo Possibly layer more dogs? Rough Sketches Moodboard 5 Digitized Ideas Analysis/Decisions I chose orange as the main colour as it represents; cheerful, confidence and adventure. I did try out other colours such as purple, blue and red but I felt like they didn’t fit any of the logo ideas/styles. For each of them, I chose to use a fox as the logo as while being known as a, they can represent; passio...
