Sydney Marshall L4 Creative Enterprise Blog

Financial breakdown Revenue streams (regular ongoing income – advertising, retainers for work etc.) The business’s own projects would have income but only after be made roughly around £18 per 1,000 views (on YouTube) On Vimeo, you can have the choice of between people buying a video upfront by making your own subscription service, so subscribers pay £1 a month or they can rent or one-time purchase a video. On TikTok, you can roughly make around £10 - £15,000 per post (depending on the view count/reach), this is another possible way to earn money on independent projects as this is a very popular app for viewing videos. Income based on sales / work produced – will be estimated but be realistic Smaller animations (GIFs/animation loops) - £100 - £1,000 Bigger projects/animation - £1,000 - £20,000 Startup costs – what do you need to buy to get going Adobe Creative Cloud (has all of the apps) - £59.00/monthly (or £708.00/annually) PC - £999 PC monitor - £110 Macbook Pro - £1,299.00 (portabil...

Executive summary Animystery’s mission statement is; ‘I would build up a team of both non-experience and experienced 2D animators to create content based around clients and independent/original ideas’ meanwhile the vision statement is; ‘To be on top within 2D animation in the UK, creating content for everyone!’. It’s a short statement but effective at getting the main point and objectives for my business. Animystery was founded in 2021 and located remotely, and being made up of staff who are both experienced and inexperienced/interested in learning 2D animation. We focus on creating a creative and fun branding for clients who commission the work from this business while also producing projects that are independently made by the entire team at Animystery, whether that be something small or to short films. Business overview Animystery is a local business that produces 2D and experimental animation for both advertising for professional clients/companies and creating our own, independent p...

KEY PARTNERS The key partners and suppliers would be the software we would use to create the animations and edit which would most likely be Adobe, and I would also include the people who would work for my business as we would also work on our own projects, this would help gather an audience and to promote the business. Other businesses/companies who would want to help in building their promotional material would also be a key partner since they supply the income, the brief and marketing for both themselves and us. The most important motivations for the partnerships would be that work would be produced to earn the money essential for the business (such as employee funds and for specific equipment). This would promote their types of media or product further by making people want to buy that and to also advance the stories given and told by the animators who work for my business. KEY ACTIVITIES The key activities that my value proposition requires is productivity as it is needed for when ...

Intellectual Property IP, which stands for Intellectual Property, is a category in which it refers to a creation that is made by someone, these creations can be from brands, products, designs, literature, appearance and many more. Intellectual Property can be split up into various types which are; Copyright, Patents, Trademarks and Trade secrets. Example of intellectual property is the company, Nike, is highly against counterfeit versions of their products/brand which is usually misspelt ‘Nkie’ so it can dodge a lawsuit, however these fakes cannot be sold on the market due to copyright infringement, even with it being misspelt. Intellectual Property is important for my business as I don’t want to make something similar like a logo, name or design to someone else’s business as that would be copying and would most likely lead to a lawsuit, which is definitely something I want to avoid.   Copyright (creative pieces, i.e., written work, moving image work, music, etc.) Copyright is a va...

Looking at the different businesses you have researched and explored(case studies etc) – What have you been most inspired by and why? I have mostly been inspired by the attitudes different animation companies give off through their branding and statements, like most want to be on top of the game in that sector or they want to create content for their specific demographic. Seeing businesses’ websites has been inspiring since most of them have been so creative and unique, so each of them stand out and don’t look the same, especially with the animation and it’s process. How will this influence your own endeavours? It has influenced me as by going through the various businesses, especially in the local area, as like the idea I had for my business, the projects that would be made would be a mixture between having clients commission work to having independent and original animated content being made, whether that be animated GIFs and short films (even feature length if the business have the ...